World’s largest girl-led entrepreneurial program has two sweet new ways to celebrate young female leaders.
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2020 Girl Scout Cookie™ Season
Girl Scouts of the USA (GSUSA) is officially launching the 2020 Girl Scout Cookie™ season on January 7th! Girl Scouts across the US become entrepreneurs as they earn money to power their own leadership opportunities and adventures. This season, GSUSA announces two sweet new ways to celebrate young female leaders: refreshed packaging reflecting the amazing experiences cookie earnings make possible for girls, and Lemon-Ups – a new lemon cookie available in select areas.
Girl Scout Cookie Program® Teaches Entrepreneurship
The Girl Scout Cookie Program® teaches girls about entrepreneurship as they have fun learning essential skills like money management, public speaking, and decision making, which set them up for a lifetime of success. Nine in ten Girl Scouts say the cookie program has built their entrepreneurship skills and their interest in pursuing entrepreneurship as a career path – so every cookie purchase is an investment in the world-changing business leaders of tomorrow. What’s more, each and every purchase stays local to power amazing experiences and leadership opportunities for girls in communities across the United States.
New Packaging with Updated Images of Girl Scouts®
GSUSA’s refreshed cookie packaging continues to emphasize what the cookie program is all about, and the updated images feature current Girl Scouts taking part in a diverse range of experiences available to members – from adventure-packed camping and canoeing, to exploring space science and designing robots, to taking action to improve their communities. Every purchase of Girl Scout Cookies makes experiences like these possible for girls in your local community.
New Girl Scout Cookie – Lemon-Ups
The new Girl Scout Cookie is Lemon-Ups™, a crispy lemon cookie baked with messages inspired by Girl Scout entrepreneurs. “I am a go-getter” and “I am an innovator” are among the eight phrases that bring the experience of Girl Scouting to life. The variety replaces the Savannah Smiles® cookie in markets where it was offered, joining the national lineup that also includes the Lemonades® cookie, savory slices of shortbread with lemon-flavored icing. Each of the two varieties is offered in select Girl Scout council markets, ensuring all consumers have access to delicious lemon Girl Scout Cookies.
“Everyone loves Girl Scout Cookies—but the program is about so much more than cookies,” said GSUSA CEO Sylvia Acevedo. “Girls learn about entrepreneurship as they run their own cookie businesses. The important business and financial literacy skills girls learn through the program are proven to build their leadership skills and position them for success in the future. When you purchase cookies you are helping girls power their Girl Scout experience and you’re supporting female entrepreneurs.”
Girl Scout Cookies can be purchased from registered Girl Scouts. To find Girl Scouts selling cookies near you, visit www.girlscoutcookies.org.