Girl Scouts® Launches For-Profit CircleAround™ Powered by Girl Scouts
A Media Company, Website, and Brand for Adult Women
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Girl Scouts Has a New For-Profit Venture!
GSUSA just announced their plan to launch for-profit CircleAround™ Powered By Girl Scouts®, a standalone, media company, website, and brand for women.
Targeted to meet the needs of today’s women, their mission is to present compelling, inspiring, and trusted content for women grounded in the values women share. Content will be tailored for women with messages of commonality, positivity, and usefulness.
CircleAround’s content will cover topics of inspiration, wellness, work, money, parenting, relationships, and news in the forms of articles, blogs, videos, podcasts, and galleries.
Girl Scout Values!
CircleAround’s content will be rooted in Girl Scout values, including Service, Honesty, Courage, and Respect. Girl Scouting builds girls of courage, confidence, and character, who make the world a better place. These girls will grow into women and will have CircleAround as a resource to help honor these values in adult life.
For-Profit CircleAround is a subsidiary of GSUSA where revenue distributions go back to the nonprofit so they can further their mission.
For-Profit CircleAround is a subsidiary of Girl Scouts of the USA. Revenues generated by CircleAround, through partners that advertise on their website, will be distributed to GSUSA to be invested in the Girl Scout Movement’s mission to build girls of courage, confidence and character who make the world a better place.
For Adult Women
CircleAround is designed for women with an overall age demographic of 25-54.
“We are proud to be disrupting the media space for women and ensuring our adult alums and women in general have content relevant to them,” said Sapreet Kaur Saluja, Chief Strategic Partnerships and New Ventures Officer, Girl Scouts of the USA. “CircleAround fills the current gap in the marketplace by providing a one-stop destination for content rooted in usefulness with a holistic approach that’s inclusive of the diversity of perspectives and interests of our readers.”
Shutterstock & Verizon Business join as launch partners, to enhance visual storytelling with fresh content representing women and girls today.
Shutterstock and Verizon Business have joined CircleAround as signature launch partners.
Shutterstock is a creative platform committed to being a champion for women through every point of life, from youth through adulthood, providing meaningful and inspirational visual content for CircleAround.
“Shutterstock’s mission is to empower creativity and storytelling through high-quality, diverse content,” said Candice Murray, VP of Editorial, Shutterstock, Inc. “Partnering with CircleAround will allow us to further this mission and we are thrilled to support a content destination that offers different perspectives and is a true representation of women and girls around the world.”
Verizon will also be joining as a signature launch partner to support female-owned businesses through one-to-one mentorship, industry-specific panels, and content celebrating the achievements and lessons from female small business owners.
Tami Erwin, CEO of Verizon Business said, “We’re excited to be one of the inaugural partners of CircleAround and are proud to stand behind their mission of supporting and inspiring women. Especially now, as many face-to-face interactions are difficult in the wake of the pandemic, the content and the community that the CircleAround platform will provide is essential.”
“Girl Scouts of the USA is one of the most trusted brands in the United States and we are confident that with CircleAround, we will provide adult women with a continued sense of community and support in the form of an online media content destination,” said Chris Butler, COO, CircleAround. “We look forward to partnering with brands like Shutterstock to give our audience relevant, useful, and relatable information that can be applied to daily life. Shutterstock’s vibrant collection of more than 300 million images provides us with fresh and visual content to amplify our stories.”
Formal partnership details will be released in the coming days along with additional partner announcements in the coming weeks.
CircleAround is a content media site where women come together to find community & content that supports, informs, and inspires them wherever they’re at in their life’s journey. CircleAround uniquely fills the gap in content for women by offering true utility and taking a holistic approach, encompassing the diversity of perspectives & needs of our readers. As a wholly-owned subsidiary of Girl Scouts of the USA, CircleAround is rooted in Girl Scouts values and supports the Girl Scouts mission of developing girls of courage, confidence and character who make the world a better place.
About Girl Scouts of the USA:
Girl Scouts is 2.5 million strong—more than 1.7 million girls and 750,000 adults who believe in the power of every G.I.R.L. (Go-getter, Innovator, Risk-taker, Leader)™ to change the world. Their extraordinary journey began more than 100 years ago with the original G.I.R.L., Juliette Gordon “Daisy” Low. On March 12, 1912, in Savannah, Georgia, she organized the very first Girl Scout troop, and every year since, Girl Scouts honors her vision and legacy, building girls of courage, confidence, and character who make the world a better place. Girl Scouts is the preeminent leadership development organization for girls. And with programs from coast to coast and across the globe, Girl Scouts offers every girl a chance to practice a lifetime of leadership, adventure, and success. To volunteer, reconnect, donate, or join, visit www.girlscouts.org.
SOURCE: CircleAround via PR Newwire