Hydro Flask Partners with Girl Scouts For Girl Scouts Love The Outdoors Challenge
Hydro Flask is donating $100,000 and over $265,000 in reusable insulated gear to get girls outside this season
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Hydro Flask, a leader in high-performance, insulated stainless steel flasks announced today its sponsorship of Girl Scouts of the USA (GSUSA). Hydro Flask will invest $100,000 in the national Girl Scouts Love the Outdoors Challenge through its award-winning giving program Parks For All, with the goal of getting more than 25,000 girls outside this summer and helping to build future leaders of the outdoors.
Hydro Flask will also contribute over $265,000 worth of reusable insulated products to GSUSA for staff and volunteers to use as they prepare girls to learn new skills and build confidence in the outdoors, all while helping to reduce single-use plastics.
The Girl Scouts Love the Outdoors Challenge, sponsored by Hydro Flask, incentivizes girls to earn a new patch by completing a required number of fun outdoor activities based on their grade level (K-12) – from creating a poster on how to use less single-use plastics to meditating outside for ten minutes. The national program kicks off the last week of May and ends with Girl Scouts Love State Parks Weekend September 11-12, 2021.
“We’re proud to champion the next generation of strong, adventurous girls in the outdoors through this great partnership,” said Hydro Flask Director of Marketing Yiorgos Makris. “The Girl Scouts Love the Outdoors Challenge is a perfect alignment of Hydro Flask’s values and our commitment through Parks For All to improve equity in outdoor access. Teaming up with Girl Scouts of the USA to connect thousands of girls to nature while building future leaders of the outdoors is going to be the highlight of our summer.”
This year marks the fifth anniversary of Hydro Flask’s Parks for All giving program, supporting the development, maintenance, restoration and accessibility of public lands and green spaces globally. Since launching in 2017, Parks for All has contributed over $1.9 million globally and nearly 60,000 bottles to over 120 non-profits, working to ensure public lands and green spaces are more equitable, accessible and welcoming for all.
“We are thrilled to have Hydro Flask sponsor our annual Girl Scouts Love the Outdoors Challenge. Girl Scouts can participate in up to fifty fun, sustainably-focused activities that include visiting state and national parks, planting trees and ending single-use plastic waste in our green places,” said Amanda Daly, Director of National Outdoor Strategy, Girl Scouts of the USA. “Hydro Flask’s inclusive brand mission to inspire happier, healthier and more sustainable lives outside also deeply resonates with the Girl Scouts Love the Outdoors Challenge. Through this sponsorship, Hydro Flask is supporting our shared goal of getting thousands more girls outside.”
“Summer is the perfect time to celebrate our love of the outdoors – and all the physical, mental and social benefits that result from being immersed in nature,” said Indigo Teiwes, Director of Corporate Responsibility for Helen of Troy’s Housewares Division. “More than 41,000 people have spent 375,000 hours experiencing the joy of time outside through Parks for All programs. We’re thrilled to now count thousands of Girl Scouts among our participants through this season’s fun challenge.”
Source Hydro Flask via PR Newswire